WOOLITE
Care for the Clothes You Love

Most people today think of Woolite as their grandmother’s brand, something to be used just for hand-washing your hand-knit sweaters. And yes, it’s great for that — but also for lots of other things. In washing machines. In the 21st century! We just had to get people to see that.

So we introduced Woolite to a new generation with a new logo, new tagline, fresh look & feel, and smart, fun voice.