RESOLVE DOGREADER

TikTok Branded Effect

In 2020, dog adoptions soared while people were stuck at home due to COVID. As a carpet cleaner for pet stains, Resolve was looking for new ways to celebrate and foster the bond between dogs and their humans and bring a little bit of fun to everyone stuck in quarantine.

So we worked with TikTok to create the first branded effect for animals.

The campaign exceeded all KPIs and TikTok benchmarks, garnering 128M impressions, 29M+ video views, 18K+ video creations, +3.2pt lift in brand preference, and +9.8% lift in ad recall.